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social media toolkit

We can all make a difference in the lives of vulnerable children and families. By working together, we can reach even more people and help those that need it most. This Holiday Season, the #WeAreDifferenceMakers campaign aims to rally our community around the needs of kids and families in collaboration with our amazing agency and nonprofit partners. Please join Defending the Cause as we mobilize individuals, groups, churches and businesses to be Difference Makers!​

We've created the following Social Media Toolkit making it easy for YOU, our member organizations and community leaders, to be a Difference Maker and help drive engagement and action through your social media platforms. We have a large list of needs this year which we can't fulfill on our own but we're grateful for an amazing community who works so hard to make a difference.

In order to get gifts to kids and families in time for Christmas, the Difference Makers campaign is running from November 3rd – December 10th. Please plan to schedule your posts during this time-period.

How I Can help

1.

Download any of the images below by right-clicking and saving them onto your computer.

2.

Log on to your favorite social media sites, such as Facebook, Instagram or Twitter and make sure you're following us @defendingthecause.

3.

Copy and paste one of the sample messages below into your status update - or create your own message that includes the #WeAreDifferenceMakers hashtag.

4.

Upload the Difference Makers image you saved to your computer to post with your status update.

5.

Post your status update and encourage others to join the #WeAreDifferenceMakers conversation.

6.

Sign up for your *FREE* Difference Makers Action Kit today! Share your kit and how YOU are getting involved on social media. Don't forget to tag us!

7.

Use these existing hashtags about related topics to support

more visibility:

#WeAreDifferenceMakers #DifferenceMaker, #BeADifferenceMaker, #WeCanMakeADifference #DefendingtheCause, #KidsandFamilies, #Community, #HolidayGiving, #InstaGood, #BeTheGood, #BeTheChange #LookForTheHelpers #FosterFamilies  

suggested tweets & Facebook Posts

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facebook.com/DTCRegionalAlliance

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twitter.com/DTCRA_

Post Wording

Our family is partnering with Defending the Cause this holiday season to make a difference in the lives of children and families. Here are 5 different ways to be a difference maker in our community!  http://ow.ly/j2T950CbF2B #WeAreDifferenceMakers 

Real change happens when we all work together. Join us this holiday season as we partner with @dtcra_ as we work to make a difference in the lives of children and families! http://ow.ly/j2T950CbF2B #WeAreDifferenceMakers 

Want to learn more about getting involved this holiday season? Get a *FREE* Action Kit filled with swag & ways YOU can make a difference for a child or family in need. http://ow.ly/PjWM50CbEwZ 
#WeAreDifferenceMakers 

We can all make a difference in the lives of vulnerable children and families. Here are 5 ways to be a difference maker in your community! http://ow.ly/j2T950CbF2B

#WeAreDifferenceMakers 

Graphics

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suggested Instagram Posts

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instagram.com/defendingthecause/

Instagram does not support hyperlinks in captions. You must add the link into your Bio (Click “Edit Profile” to add a website URL). Then, direct your followers to the link by adding “Click the link in my bio to read all about it!” to your caption.

Post Wording

We can all make a difference. Join us this holiday season as we partner with area leaders and organizations to make a difference in the lives of vulnerable children and families. To learn more about how to get involved, visit the link our bio or reach out to @defendingthecause for more information. #WeAreDifferenceMakers 

Everyone can make a difference in the lives of children and families. Join us as we partner with @defendingthecause to be a #DifferenceMaker this holiday season. Visit the link in our profile for 5 different ways to get involved. #WeAreDifferenceMakers 

We can all make a difference in the lives of vulnerable children and families. Here are 5 ways to be a difference maker in your community! http://ow.ly/j2T950CbF2B

#WeAreDifferenceMakers 

Want to learn more about getting involved this holiday season? Get a *FREE* Action Kit filled with swag & ways YOU can make a difference for a child or family in need. http://ow.ly/PjWM50CbEwZ 
#WeAreDifferenceMakers 

This holiday season, it is really important to our family that we give hope and help to our community. We are partnering with @defendingthecause to be a #DifferenceMaker in the lives of children and families. Follow them for ways to volunteer or get involved and make a difference. #WeAreDifferenceMakers 

Graphics

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